Privacy Policy

Privacy Policy and GDPR

We would like to provide you with clear and complete information about what personal information the site collects and how you can get to know and check this information.

On May 25, 2018, a new regulation came into force in the European Union, called the General Data Protection Regulation. It provides strict and specific guidelines for collecting and managing personal data. This also affects companies and individuals residing outside the EU but collects data from EU citizens.

You will have full insight into what information is collected, why it is collected, how you can get it or choose to get it deleted.

Who we are

Maria Rooth Hockey (BG Roth AB) is a company offering inspirational lectures, ice hockey camps for girls and sales of clothing. Our website address is: Are you interested in reading more about us, you can do it under ‘About Maria‘.

What personal data we collect and why we collect them


When visitors leave comments on the site, we collect the information shown in the comment form as well as the visitor’s ip address and user agent string to help detect junk messages.

An anonymous string created from your email address (also called the hash value) may be sent to the Gravatar service to determine if you are registered there. The Gravatar service privacy policy is available at Once your comment has been approved, your profile image will be displayed publicly with your comment.


If you upload images to the site, you should avoid uploading images where EXIF ​​data includes data from GPS location. Visitors to the site can download and retrieve all positioning information from images on the site.

Contact forms

Information sent via the contact forms on our website is sent to our company’s e-mail service, hosted by Ballou. You can read about their guidelines here. We also store information about the summer hockey school in excel to make the summer hockey school possible to manage administratively. In the summer hockey school’s contact form we collect this information: Name, date of birth, address, telephone number, email address, allergies and illnesses, swimming skills, length, weight, and picture of the participant. We also collect parents’ names, email and telephone numbers. The information in Excel is saved for one year.

Purchases in the web shop

When you make purchases, your information is stored in order to effectively send you the items you ordered to the specified address (read more below).


If you leave a comment on our site, you can choose to save your name, e-mail address and website address in cookie files. This is for your convenience because you do not have to fill in this information again the next time you write a comment. These cookie files are valid for a year.

Our website uses the following cookies:
Google Analytics cookies – These are set for monitoring and tracking visitor behavior on the site.
WordPress logged in cookies – these are used by WordPress to verify logged-in visitors, password authentication and user authentication.
WP Super Cache cookies – these are used by WP Super Cache extensions to monitor referrer and user identification for caching purposes.

Embedded content from other sites

Articles on this site may contain embedded content (such as video clips, images, articles, etc.). Embedded content from other sites behaves exactly the same as if the visitor has visited the other site.

These sites can collect information about you, use cookie files, embed additional third-party tracking and monitor your interaction with said embedded content, including tracking your interaction with this embedded content if you have an account and are logged in to the site in question.

Who we share your data with

If you send your information via contact form or write a comment on the blog, your data is stored in a database. This database is stored at the web hotel. Maria Rooth Hockey uses Ballous services, read more about their privacy policy.

How long we keep your data

If you comment, the comment and its metadata will be saved without time limit. The reason for this is that we need to be able to find and approve follow-up comments automatically and not put them in queue for review.

For users who register on this site, we save the personal information they provide in their user profile. All users can view, edit or delete their personal information at any time (except your username). Also our site’s administrators can view and edit this information.

Your rights for your data

If you have an account or have written comments on this site, you can request an export file containing the personal information we have about you, including any information you have given us. You may also request that we remove any personal information we have about you. This does not include any data we have to save for administrative, legal or security purposes.

Where we send your information

Comments from visitors may be checked via an automated spam detection service.

Webbshop – WooCommerce

What we collect and store

While you visit our site, we will track:

Products you’ve shown: We use this to, for example, show you products you’ve recently looked at
Location Information, IP Address, and Browser Type: We use this for purposes such as VAT calculation and shipping costs.
Delivery address: We ask you for this so that we can, for example, calculate shipping before ordering and send you the order!
We also use cookies to keep track of the contents of the cart while using our site.

When you buy from us, we ask you to provide us with information that includes your name, billing address, shipping address, email address, phone number, credit card details / payment details and any account information such as username and password. We use this information for purposes such as:

Send information about your account and your order
Answer your questions, including repurchase and complaint
Treat payments and prevent fraud
Configure your account for our store
Follow legal requirements we have, such as VAT calculation
Improve our store offers
Send your promotional messages, if you choose to receive them
If you create an account, we will store your name, address, e-mail address and phone number, which will be used to fill in your details at checkout for future orders.

Generally, only information about you is stored as long as we need the information for the purposes we collect and use, and we are not legally required to store it. For example, we will store order information for the current period of time for tax and accounting purposes. This includes your name, e-mail address and billing and shipping addresses.

We also store comments or reviews, if you leave these.

Who in our team has access

Members of our team have access to the information you provide. For example, both administrators and shop owners have access to:

Order information such as what was purchased, when purchased and where to send, as well
Customer information such as your name, e-mail address, and billing and delivery information.
Our team has access to this information to fulfill orders, make repayments and provide support.


We accept payments through PayPal. When we process payments, some of your information will be sent to PayPal, including information required to process or provide support for the payment, such as the purchase totalsum and billing information.

Please see the PayPal Services Privacy Policy for more information.

Your contact information

If you have questions or wish to request your personal information please contact

Maria Rooth

Additional information / How we protect your information

We use full SSL / HTTPS on our website. This encrypts our user communication with the servers so that personally identifiable information is never caught by third parties without permission)
Databases are sanitized (current users’ personal data removed) before being distributed to development or testing environments.

In case of a violation, system administrators immediately go through the affected users and try to reset the password if necessary after informing the user.

Maria Rooth Hockey Privacy Policy 2018-05-28